Sesquicentennial Celebration with L.U.C. by Chopard

Chopard is a brand world renown for their incredible Jewellery & typically by their Happy Sport collection for women. The Mille Miglia family is the most famous exponent of their gentleman’s collection with a strong focus on sport with an obvious deference to car racing!

However, despite quietly going about its horological business, Chopard’s in-house L.U.C. arm has developed some quite frankly stunning pieces of watch making to firmly make their mark in the world of high horology. That said, sometimes us mere mortals must avert our eyes from Olympus & look for something that hits that aspirational note whilst maybe not hitting our wallets the same! This is where, in our opinion, Chopard have outdone themselves with the Limited Edition “L.U.C. 1937” model commemorating 150 years since Chopard upped sticks from the Jura Valley & relocated to Geneva.

Model number: 168527-3001, UK RRP £6,410.00 – Limited to 1937 pieces worlwide

Chopard 1937 LUC

Firstly, the overview – this watch is offered in a 42mm case with glare-proof sapphire crystal & exhibition sapphire case back, a screw down crown amusingly positioned at 4 o’clock, grey dial with applied Roman Numerals on a black alligator strap with steel pin buckle.

However, once you get into the details, this is where the watch shows it is more than simply a sum of its parts. To begin with the case has beautifully satinised sides with polished bezel & lugs. Chopard, at times, could have been accused of under-finishing certain pieces but the detailing to this case feels like someones labour of love.

Chopard 1937 2

Housed in this remarkable case is the Chopard Manufacture L.U.C. 01.01-L movement, self winding with 60 hours power reserve & independently chronometer certified by C.O.S.C. For what would be classed as one of their entry level pieces carrying a L.U.C. movement, the fact this is Chronometer Certified illustrates just how much Chopard have raised their game.

Chopard 1937 1


As always, Chopard’s attention to quality from an ergonomic point of view remains unsurpassed in our opinion. The black alligator strap is visibly heavy duty with a hand finished stitching met with a steel pin buckle carrying the L.U.C. engraving. The sunburst grey dial catches the light well while being very legible with the applied raised Roman numerals. There are red pointers at the quarter hour marks to contrast nicely with the red seconds hand giving the watch a slightly sportier feel. Overall, this piece would work well dressed up or down as the 42mm case size meets contemporary fashion while case is slim enough to slide under most shirt cuffs.

without being overly fussy, the 1937 L.U.C. would be a great additional to any collection or a lovely starting point given the very reasonable price. As a limited edition, it sets itself apart within this collection from Chopard but aesthetically, it sets itself apart from most other Brands in its peer group.

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