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A Brief History of Chopard

Chopard was founded in 1860 by Louis-Ulysse Chopard, whose initials would later be incorporated into the DNA of their watchmaking ability.

Based in the Jura region of Switzerland, it was not until 1963 (when the firm was purchased by the Scheufele family) that we saw Chopard begin to gain the identity we all know today. 1973 saw the launch of the first Chopard Happy Diamonds watch, a style that is immediately recognisable as Chopard and which evolved while standing the test of time.

In 1988, Chopard partnered with the famous Mille Miglia vintage car race which is held in Italy every year. This partnership spawned a collection of watches that are equally synonymous with Chopard and helped define a style of timepieces that incorporate tyre thread rubber straps and racing leather straps.

The Chopard Happy Diamonds collection was expanded to include the Chopard Happy Sport in 1993 as well, adding another pillar to an incredibly successful family.

Chopard Watches for Ladies and Gents

The Swiss brand is known for creating watches that are elegant, precise and luxurious, perfect for everyone who wishes to wear a piece that’s also stylish and comfortable. Chopard offers ranges inspired by different things, from nature to motorsports, and its watches come with a lot of features that make them ideal for casual wear, sports, special occasions, and so much more.

For example, the Chopard Imperiale watches are elegant and rich in details, as well as in feminine appeal, while the Chopard Classic Racing watches are sportier and more rugged, perfect for your daily adventures.

Complications include day-date, chronograph functions, sub-dial totalisers and GMT, and many of the watches in the collection we stock here at New Cavendish Jewellers have plenty of power reserve too, allowing you to go a long time before having to wind it again.

You can also benefit from glareproof, sturdy crystal so that your new Chopard watch can last for a long time in perfect condition.

Unrivalled Sophistication and Elegance

Chopard watches are designed to make a statement, so they’re both chic and practical. From slender pieces with diamonds to tough watches you can take up the mountains or to the beach, the brand’s attention to detail is second to none.

When you choose Chopard, you’ll be pleased to know that you have several options when it comes to style, size, colours and materials, meaning you can easily find the watch that matches your preferences and lifestyle.

From stainless steel to rose gold and everything in-between, Chopard understands how to use the best materials to create durable, precise and polished watches that are suitable for all occasions, from a busy day in the office to an evening party.

Chopard Watches at New Cavendish Jewellers

Looking for Chopard watches in the UK? We have a vast range of timepieces for you to choose from that will stand the test of time, as all the brand’s movements have been manufactured with the utmost accuracy and attention to detail.

We also provide repairs as part of our after-sale service, so come to us if you’d like to adjust a bracelet or get a new strap or battery. Explore the many Chopard watches for sale at New Cavendish Jewellers and benefit from pieces made to last a lifetime and more.

Contact us on 020 7487 5628 or email us at if you’d like to learn more about any of the products we stock. Also, if you’d like to chat with a member of our team, you can WhatsApp us on 078 6730 7597.