IWC Portofino Watches

IWC Schaffhausen Portofino

Even today, the international jet set gathers in Portofino to enjoy the relaxed, laid-back lifestyle of southern Europe. The classically elegant Portofino watch family is a subtle reflection of this lifestyle.

History of IWC Portofino Watches

The history of the Portofino watch family began in the late 1970s. Back then, IWC noted a steady demand for simple, classic models. The elegant IWC Lépine open-face pocket watch (Reference 5201) served as the basis for the new watch line: its dial was turned through 90 degrees and equipped with a moon phase display. And that was it; the new “pocket-watch style wristwatch” Reference 5251, which was unveiled in 1984, went by the name “Portofino”. Since then, the Portofino collection has become one of IWC’s most successful watch families: an expression of understatement and good taste.

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An independent retailer | Our Family to Yours

Established in 1982, we pride ourselves on being able to showcase a wonderful selection of luxury Watch Brands and Jewellery under one roof. Located on London’s famous Marylebone High Street, our aim is to provide a bespoke service as only an independent retailer can. We welcome you to experience our expertise across watches, jewellery and the after sales of both at our Boutique. 

Over forty years, we have built an extensive knowledge to underly the foundation of the service we aim to offer. Whether it is a luxury watch or piece of jewellery, batteries changes or jewellery repairs, we hope we can provide you with the best possible experience in our carefully cultivated environment.

As retail environments have evolved, our website offers a virtual selection of what we have in-store but naturally we would prefer you to enjoy our selections in the flesh and enjoy the full experience at our Boutique.