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About us

Where Did It All Begin?

Founded back in 1982, New Cavendish Jewellers first opened its doors to the public on New Cavendish Street in London. A family connection to the Jewellery trade saw the founders branch out on their own adventure. In 1987, we relocated to Marylebone High Street & haven’t looked back since! 

A Growing Business

Selling both high end Swiss watches and Jewellery from the beginning, we enjoyed partnerships with famous Brands even then, some of which continue to this day. We now boast a wonderful collection of high end Swiss Brands such as Cartier, Jaeger-LeCoultre, IWC and Breguet, while we recently added Panerai to our portfolio. Alongside the wonderful watches, we have curated our own exceptional Jewellery exclusively set in precious metals using both precious and semi-precious gemstones. 

Our hands on approach from watches to jewellery sees us work closely with the Brands and Jewellery designers to create a selection that will offer variety and quality for our discerning clientele – this also means we intimately know the product that we would like our customers to buy into. 

From 1982 to now, recessions, changes to London and now a pandemic have not stopped us! We celebrate our 40th Anniversary in 2022 nad we hope to continue our story alongside our valued clients for many more years to come.

About Us

The 21st Century

A family-run business, we sadly lost one of the founders, Mr. Navin Shah in 2018, a well known and respected figure in the UK Watch and Jewellery Industry, his presence and experience will be sorely missed. However, his wife, Raksha continues to play an active role in the business while his son, Jitesh is now at the helm.

Our website is now in a position for you to purchase Watches and Jewellery to your heart’s content without leaving the comfort of your own home or office, or as always, we welcome you to visit our Boutique in the calming environment of London’s famous Marylebone High Street, just a stone’s throw from the bustle of Oxford Street. We also now offer 0% Interest Free Finance.

Community Matters to Us

Marylebone High Street makes up a central part of Marylebone Village, affectionately labelled as the area enjoys a village feel despite being in Central London. With that in mind, we offer a full 360 watch and jewellery after sales service – some of our oldest clients have only ever visited us for a battery or jewellery repair (and a chat!). We have intentionally built out Boutique to have an open and welcoming ambiance where our clients are comfortable just to pop in and say hi – we look forward to welcoming you to the NCJ family.

A Look at What the Future Holds for New Cavendish Jewellers

Our initial aim was always to provide a unique destination where customers can buy luxury products with high-quality service, which is precisely what we have achieved so far. Our future ambitions focus on entering the digital world to further evolve our online presence. We also want to concentrate on maintaining the remarkable experience our customers get when shopping in-store with us. 

No matter what the future holds for us at New Cavendish Jewellers, our customers will always be a priority. You can view all of our luxury watches and jewellery both online and in-store. Contact us today for any further information about our products and offerings.