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About Us

About Us

Where Did It All Begin?

Founded back in 1982, New Cavendish Jewellers first opened its doors to the public on New Cavendish Street in London, hence the name we chose. Before opening our store, we had a family connection to the jewellery trade, which initially sparked our passion for this area of work. So, when an existing jeweller was advertised as ‘for sale’, we embarked on our own journey to create a business that offered a range of exquisite jewellery and haute horology to the city of London.

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A Growing Business

As an official stockist of Cartier watches from the mid-1980s, the business soon began to flourish due to our hard work and dedication. In 1987, the opportunity for a new premises for sale on the High Street meant we took a considerable risk and made the move to our current home on Marylebone High Street.

Since the move, we continued to onboard other luxury brands such as IWC, Breguet, and Blancpain, all of which we have offered for over a decade. Our most recent partnership comes from Panerai watches, which we have officially stocked for the past five years.

However, our growth has not been without struggle, as introducing the congestion charge in 2003 meant that most of our natural footfall was lost. At this point, we had to decide what to do. Thankfully, we overcame this obstacle and are now proud to say that we are working towards celebrating our 40th year of business.

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The 21st Century

As a family-run business, in 2011, it came time for the newest generation to take charge of New Cavendish Jewellers. Raised with a strong work ethic, Jitesh Shah, son of our founder, took on the role of Managing Director. With new management comes a new outlook, which is why our business focuses on our niche values and incredible products, such as our luxury jewellery range.

The recent COVID pandemic has also meant that a lot of our business now comes from online selling. As of 2020, we now sell an extensive range of our products, including some of our luxury watch brands, online as well as at our store in London.

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Community Matters to Us

As we are now situated in Marylebone, we pride ourselves on being of service to this community. To do our bit for our neighbourhood, we offer services such as watch repairs, and some of our longest-standing customers even use us to simply buy new watch batteries. Whatever the need, we aim to deliver a personalised service and hope to form a substantial part of our community.

A Look at What the Future Holds for New Cavendish Jewellers

Our initial aim was always to provide a unique destination where customers can buy luxury products with high-quality service, which is precisely what we have achieved so far. Our future ambitions focus on entering the digital world to further evolve our online presence. We also want to concentrate on maintaining the remarkable experience our customers get when shopping in-store with us.

No matter what the future holds for us at New Cavendish Jewellers, our customers will always be a priority. You can view all of our luxury watches and jewellery both online and in-store. Contact us today for any further information about our products and offerings.

About Us