Choosing the Perfect Ruby or Sapphire Pendant
Adding a coloured gemstone to your collection instantly elevates your daily wardrobe. A ruby pendant or sapphire pendant is often chosen not simply for its colour, but for how naturally it becomes part of the way you dress and the occasions you wear it. At New Cavendish Jewellers, clients are encouraged to compare gemstones, settings and proportions in person, allowing each piece to be appreciated beyond what photographs can show.
Stepping into our Marylebone showroom, you’ll quickly notice that no two gemstones look exactly alike. The richness of a ruby changes as it catches the light, while a sapphire reveals remarkable depth from different angles. Seeing these subtle differences side by side often makes the decision far easier than viewing images online.

Finding Your Colour
Ruby and sapphire both belong to the corundum family and share exceptional durability, making them well suited to jewellery that can be enjoyed for many years. The decision usually comes down to colour and personal preference.

Rubies bring warmth and character. Their rich crimson tones naturally draw the eye and pair beautifully with both contemporary and classic wardrobes. Within our collection, the Ruby & Diamond Pendant in 18ct White Gold offers understated elegance for everyday wear, while the Ruby & Diamond Vintage Cluster Drop Necklace in 18ct White Gold creates greater presence for special occasions.

Sapphires offer a different expression of luxury. Deep blue remains the most recognised choice, although the gemstone family includes a variety of colours. Many clients appreciate the calm sophistication that a sapphire pendant brings, particularly when paired with white gold and diamonds. Pieces such as the Floral Motif Sapphire Diamond Pendant in 18ct White Gold and the Sapphire & Diamond Abstract Vintage Pendant & Chain in 18ct White Gold demonstrate how different settings create completely different personalities.

Expert Tip: If you are choosing between a ruby pendant and a sapphire pendant, ask to view both under natural light. Colour often appears noticeably different away from display lighting.
Looking Beyond Colour & Understanding Clarity
A beautifully cut gemstone reflects light evenly, appears balanced within its setting and feels comfortable when worn. Oval and round cuts remain timeless choices, while pear shaped designs introduce graceful movement.
Our lab grown ruby and sapphire pendants are chosen for their exceptional colour, clarity and overall balance. Rather than focusing on technical grading alone, consider how the gemstone looks when worn. A beautifully cut stone should catch the light evenly, feel well proportioned within its setting and complement your personal style with ease.

Expert Tip: Take a few steps back from the mirror. The overall impression of a pendant is far more important than details only visible under magnification.
Choosing the Right Setting
The setting influences how the gemstone is presented and defines the overall character of the piece:
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Claw Settings: Traditional prongs hold the stone securely while allowing maximum light to enter from the sides to maximise brilliance. This method proves highly effective for a sapphire and diamond pendant, helping the surrounding diamonds catch the light from multiple angles.
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Bezel (Rub-Over) Settings: A metal rim surrounds the gemstone, offering a sleek, cleaner aesthetic and excellent protection for the edges of the stone.
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Cluster Designs: These remain popular because surrounding diamonds enhance the centre stone without overpowering it.
Our Ruby & Diamond Drop Cluster Pendant and Sapphire & Diamond Double Cluster Drop Pendant & Chain in 18ct White Gold both demonstrate how carefully positioned diamonds add presence while allowing the gemstone to remain the focal point.

Selecting the Right Metal
The precious metal frames the gemstone and contributes to the overall character of the pendant. White gold creates crisp contrast and remains a favourite for blue sapphires. Yellow gold enhances the warmth of rubies, while rose gold introduces a softer, more romantic appearance. Each metal offers a different aesthetic, making it worthwhile comparing options in person.
Why Choose New Cavendish Jewellers
Established in 1982, New Cavendish Jewellers operates as an independent, family run boutique. Selecting fine jewellery involves a high degree of trust. Our business model is built entirely on providing straightforward, expert guidance without sales pressure. We focus on premium material quality, balanced proportions, and traditional craftsmanship.
Investing in a piece from our collection means accessing over four decades of independent trade knowledge Every gemstone is individually inspected to ensure it meets our quality thresholds. Our team takes pride in offering a relaxed showroom environment where you can examine different settings and compare stones at your own pace.
Browse Fine Jewellery at New Cavendish Jewellers
We invite you to view our complete collection of coloured gemstone jewellery at our central London boutique. Our team is available to assist you with technical details, styling advice, or custom requests. Visit New Cavendish Jewellers on Marylebone High Street to examine these pieces firsthand. Whether you want to view our current sapphire bracelets, explore items like ruby and diamond rings for sale, or find the perfect pendant, we will help you locate a design of exceptional quality. You can browse our full inventory online or contact us on +44(0)20 7487 5628 or email us on info@newcavendishjewellers.com for further information.




