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Article: The Universal Appeal of Cartier Watches

The Universal Appeal of Cartier Watches

Cartier is….Cartier; emblematic, distinguished, historic and most importantly, synonymous with style and luxury. A mastery of shapes has transcended Cartier above its watchmaking peers, intertwined in the world of high fashion as much as horology. Fashion typically transcends boundaries, and Cartier watches are no different.

From 1983 to the present day, New Cavendish Jewellers has enjoyed representing Cartier and seeing trends and designs evolve. One thing that remains constant is Cartier’s design cues – be it the Tank Must de Cartier from the eighties, the Panthere de Cartier from the nineties to the Santos de Cartier – theoretically uninterrupted design inspiration for over a century.

Equally open to all enthusiasts of the Brand, Cartier offers no hard and fast rules as to who can complement their style with a Cartier timepiece. Let us guide you through some beautiful examples of Cartier’s flexibility.

Cartier Watches Across Genres

Watch brands often get typecast, renowned amongst certain demographics and ignored by others. Given Cartier’s longevity and sparkling clientele, they have been commissioned to create some of the great timepieces of the last century, meaning they have also covered most of the bases in terms of style and complications.

From dress watches to complicated watches and daily sports watches, Cartier has one covered in all areas. The potential for satisfying no one when trying to satisfy all is a real problem in modern watchmaking, but Cartier’s collections are so clearly defined, not just within their pillars but also in the watchmaking world, this problem does not affect the popularity or demand.

One of the most vital elements of a brand in its truest sense is the feeling it gives the owner, from a personal sense of pride as well as admiring glances. Be it a gala dinner or a cool brunch; the right Cartier watch matches the presence of its wearer.

Let us walk through some options from Cartier.

Tank Must De Cartier

Revived from its iconic run in the 1980s, the Tank Must De Cartier watch series carries hallmarks of style that are retained in its modern revision. The pointed crown, reserved in recent years for the precious metal Tank Louis Cartier, finds its way back into the steel Tank Must while, again, the slightly curved case distinctive of the Louis Cartier models is seen again here in the more accessible Must collection.

From small size to XL (delivered with a mechanical automatic movement), this Tank Must de Cartier series screams modern elegance and discreet yet distinctive detailing. Watches have increased in size in the last few decades, but Cartier’s classic design tends to lean towards slimness and delicacy in their profiles.

This direction creates a demand from both men and women across the board; the simplest to the largest size has no boundaries and is purely dependent on the style of the wearer on any given day. Discover the entire Tank Must de Cartier in-store and online to find your perfect fit.

Santos De Cartier

Arguably the sportiest in Cartier’s modern lineup, the Santos de Cartier watch collection is as refined and sleek as anything you would expect from Cartier. Historically, we have talked about the first-ever men’s wristwatch and the first-ever pilot watch. From 1904 to the present day, the Santos typifies sports luxury.

The Santos, as we know it now, is Cartier's most modern timepiece in terms of engineering, too. From mechanical movements and water resistance to easily exchangeable strap systems, the attention to detail cannot be overlooked.

Delivered in medium, large and XL (chronograph) sizes, the sizes do not limit the purveyor. From fashionistas wearing bold statement watches to true gentlemen seeking classy yet understated, the Santos de Cartier covers most bases.

In terms of variation, the Santos de Cartier models also offer the most expansive colourways from Cartier. From blue to striking green and even skeletonised dials, this collection is fun, serious and luxurious.

Discover the entire Santos de Cartier in-store and online to begin your adventure.

Baignoire de Cartier

Affectionately titled after the French for Bath Tub, Cartier's mastery of shapes is no clearer than in the Bagnoire luxury watch. A recent resurgence in delicate styles has seen the Baignoire enjoy a marked comeback. Enhanced further by the new Baignoire bangle design, which is sturdy yet supple.

The Baignoire is perhaps the most esoteric of Cartier’s modern revisions, harking back to a pure design-led time where boundaries were pushed, and artists flirted with imagination rather than safely sticking to the crowd. Offered explicitly in precious metals like the Tank Louis Cartier, the emphasis is on precious – aspirational, delightful, playful, yet thoroughly ergonomic; the Baignoire is built to be worn.

Discover the Cartier Baignoire in-store and online to unleash your inner fashionista!

Cartier Watches at New Cavendish Jewellers

No matter your personal style, our Cartier watch collections will have something perfect for everyone! We take pride in tailoring our catalogue of watches on finance so that our customers have access to the most iconic and luxurious models available anywhere in the world.

Explore our full collection of Cartier watches on finance online, or visit our boutique on London’s famous Marylebone High Street to experience them in person. Alternatively, contact us to discuss our flexible finance options and how you can benefit from Cartier Care.

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