Article: Why Buy a Panerai Watch?
Why Buy a Panerai Watch?
When it comes to luxury watches, a few brands come to mind, like Panerai. It’s instantly recognisable for their bold cases and distinctive crown guards, these timepieces combine Italian design with Swiss precision. But what makes Panerai such a desirable choice, and why should you consider investing in one?
At New Cavendish Jewellers, we are proud to stock Panerai, offering the full range of Luminor, Luminor Due, Radiomir and Submersible collections both online and in our Marylebone boutique.

A Heritage of Innovation
The Florence-established brand first appeared on the watchmaking scene in 1860, when it began as both a workshop and a school of watchmaking. By the early 20th century, Panerai became the official supplier to the Italian Navy, creating highly legible, robust watches designed for underwater missions. These early models laid the foundation for the Radiomir and later the Luminor, both of which remain icons to this day.
This blend of heritage and innovation gives Panerai a unique identity in the world of fine watchmaking. Unlike many brands, Panerai watches are immediately recognisable, even from across the room.
Why Panerai Stands Out
Choosing a luxury watch is personal decision, but Panerai has qualities that consistently appeal to collectors and first-time buyers alike:
Distinctive design: From cushion-shaped cases to oversized numerals, Panerai watches make a statement without being overly complicated.
- Versatility: Despite their bold look, Panerai watches suit both casual and formal wear.
- Technical Excellence: Swiss-made movements ensure accuracy and reliability, while many models offer impressive water resistance.
- Longevity: Built to last, Panerai watches can be worn daily and handed down through generations.
These qualities make Panerai more than just a watch, they become part of your lifestyle.
The Panerai Collections at New Cavendish
We’re proud to offer our range of Panerai watches at New Cavendish. You can explore the full range of Panerai models we stock, each with its own character and appeal:
Luminor
The most iconic Panerai design, the Luminor, features the brand’s signature crown guard, ensuring water resistance and durability. Its bold yet refined aesthetic makes it ideal for those who want a standout watch.

Luminor Due
For a slimmer, more versatile option, the Luminor Due offers the same crownguide design in an improved case that fits comfortably under a shirt cuff. It’s perfect for those who appreciate the Panerai aesthetic but prefer something lighter on the wrist.

Radiomir
The Radiomir was the first Panerai watch, originally designed in the 1930s. It features wire lugs and a clean dial, giving it a vintage charm. For anyone who appreciates history and understated style, the Radiomir is a natural choice.

Submersible
The Submersible is Panerai’s professional diving watch, combining sturdiness with advanced features. With excellent water resistance and robust construction, it’s ideal for adventure seekers while still delivering the distinct Panerai style.

Choosing the right Panerai Watch
With four distinct collections, how do you decide which Panerai Watch is right for you? Well, a few key points may help guide your decision:
Style: If you’re looking for a bold, everyday watch, the Luminor is a classic choice. For something sleeker, the Luminor Due balances elegance with sportiness.
History: Enthusiasts who value heritage often gravitate towards the Radiomir, with its roots in the brand’s military past.
Functionality: For those who prioritise diving or outdoor activities, the Submersible offers professional-grade performance.
Comfort: Case size matters. Panerai watches are known for larger cases, but with variations now available, you can find the fit that works best for you.
Our team at New Cavendish Jewellers is always available to discuss these details in person, ensuring you find a Panerai watch that feels right on your wrist.

Experience Panerai at New Cavendish Jewellers
As an authorised Panerai retailer, we offer the latest models with full warranties and the reassurance of expert guidance. Our boutique on Marylebone High Street offers a welcoming and relaxed environment, where you can take your time trying on different watches. Whether you’re drawn to the robust Luminor or the elegance of the Radiomir, browsing the collection in person helps you appreciate the craftsmanship of each piece.
We also offer watches on finance, making it easier to invest in the watch that feels right for you without compromise. Whether you shop online or visit us in our London store, you can expect the same service and trusted expertise.
If you have further inquiries, make sure to get in touch today to speak to our friendly and knowledgeable watch experts about our Panerai watches on finance.



