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Panerai at New Cavendish Jewellers

Military style for chic civilians

Offering Swiss Watchmaking combined with Italian flair, Officine Panerai deliver remarkably distinctive watches for the modern world. With a history stretching back to 1860, the foundation was laid for Panerai to capture a particular element of the market. Substance and style, combined with futuristic materials gives Panerai the opportunity to create product for a variety of enthusiasts. Panerai’s design cues continue within all their collections making the watches immediately recognisable. From the rugged Submersibles designed for adventure to the elegant Luminor Due series, which takes the famous crown guard but slims the profile down dramatically; there is now a Panerai for everyone. New Cavendish Jewellers is an official retail partner for Officine Panerai watches – discover this desirable brand in the ambient setting of our Boutique on Marylebone High Street.

Discover the Panerai collections

Iconic designs marrying form and function

PANERAI: THE HISTORY

Panerai’s history begins in 1860 as Giovanni Panerai opens his doors in Florence to both a watch shop and a watchmaking school. In 1916, the Radiomir patent was filed in line with making a highly visible compound. Through the 1900’s, Panerai’s relationship with the Italian Navy flourished as Panerai supplied many precision objections including timepieces to their elite divers. In 1949, the Luminor name was patented expanding on the creation of a much less radioactive compound and the creation of the now famous Panerai crown guard. In 1993, the first limited series of timepieces were offered for sale to the public followed in 1997 by the acquisition of Panerai by what is now The Richemont Group; bringing Panerai’s unique designs to the world stage. In 2002, a major milestone is unveiled as Panerai unveil their new Manufacture in Neuchâtel, Geneva. Since then, new movements, complications and exciting new materials have evolved Panerai further adding more chapters to their storied history.

Discover more here - https://www.panerai.com/gb/en/world-of-panerai/history.html

PAM.GUARD – an Eight Year Warranty

Join the Panerai family and benefit from a 6-year extension to the standard 2-year International Limited Warranty. As a PAM.GUARD member, you will also receive useful tips on how to care for your watch, and always be the first to get important news from IWC Schaffhausen. The Manufacture commits to being able to repair virtually any product made in their storied history. Today, the PAM.GUARD  commitment affirms the Brand's belief in the quality and integrity of their product - become part of the Panerai family today. 

Discover more here – https://www.panerai.com/gb/en/service/customer-service/warranty/pam-guard.html

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