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Longines Watches

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History of Longines

In 1876, Longines' Technical Director visited the Universal Exhibition in the United States, where his report on the advancements made in America is widely considered to be the catalyst for the industrialisation of the Swiss watch industry.

This focus led to a flurry of advancements and forward-thinking by Longines. In 1878, they created their first precise chronograph movement, symbolic because of the brand’s future involvement in many endeavours requiring precise timekeeping in the age before quartz and electronic registers. Furthermore, from 1880 to 1893, Longines became the first brand to register their name and logo.

It is a little-known fact that Longines was one of the few brands chosen by NASA in the 1960s to undergo their testing to determine the watch that went into space.
OMEGA ultimately succeeded in that endeavour, but it is an example of Longines’ prowess that they were even considered as a contender. Today, though Longines is a hugely successful and international brand, their heritage is often overlooked.
Established in 1832 by Auguste Agassiz, the company began by selling pocket watches and gained much traction, especially in North America, via his family connections. In 1866, his nephew, Ernest Francillon moved the business to an area in St. Imier known as "Les Longines," which laid the basis for the brand name as we know it today. That same year, Longines not only developed their first ever in-house movement but also stamped the movements with their logo of a winged hourglass.
Today, Longines is known for blending elegance and sophistication with sports. Associated with some of the world’s most prestigious events, including the French Open, the brand is also a favourite of many public figures, such as Simon Baker, Albert Einstein and Andre Agassi.

Longines Watches for Everyone

The watchmaker has been creating expertly engineered watches for almost 150 years, so you can expect to find technology that’s been perfected over time, designs that showcase Longines’ passion for elegance and timelessness, and world-class materials that offer style and durability to each piece.
At New Cavendish Jewellers, you’ll be able to find collections for both men and women, including Longines Elegance watches, Longines Sports watches and Longines Heritage watches, all of which combine tradition with innovation and deliver a unique style while remaining true to Longines’ values of sophistication.
Longines watches are ideal for all occasions, whether you’re heading to the ski slopes, the office or an evening party, and the brand’s dedication to paying homage to its heritage while also celebrating its pioneering spirit, has allowed Longines to leave a mark in the horology world.

Longines: Elegance is an Attitude

Looking for Longines watches for sale in the UK? Then explore our website to see how unique the brand’s pieces can be and how they can easily match your lifestyle. Many Longines watches are inspired by aviation, which is why their winged hourglass logo came to be in the first place, meaning every piece is accurate and high performance.
To complement their technological wonders, you also get unmatched elegance. Capable of exceeding modern expectations while still delivering pieces with a classic appeal, Longines doesn’t settle for anything but the best, so you can be confident that your watch will last for a lifetime and more.
On top of this, Longines watch collections also come in different sizes, materials, shapes and colours, since you have several lines available in each collection. For instance, the HydroConquest (such as the Longines HydroConquest 41mm model) is a popular sporty choice loved by many around the world!
Whether you’re looking for something sporty or for great statement pieces to match your office attire, Longines has it all.

Speak to Us to Learn More About Longines Watches

Easily wear elegance on your wrist with a Longines piece. Let us help you to choose your new watch by contacting us on 020 7487 5628 or sending us a message to, and we’ll be happy to answer your questions. You can chat with us on WhatsApp (078 6730 7597) as well.
At New Cavendish Jewellers, we also offer Longines watches on finance that allow you to purchase your way, so you can simply pay upfront or spread the cost over several months, whatever works best for you.
Additionally, with our after-sales service, you can be rest assured that your new purchase will stay in shipshape condition for a long time. We’ll service your watch, make any repairs needed, and even provide you with a watch valuation if you so desire.


    Created in 1832 the Elegance collection brings a subtle blend of distinction and classicism, it has inspired the lines, forms and material of its timepieces which have been symbolised by the brand’s ambassadors who embody its slogan Elegance.

    The Master Collection is composed entirely of models with mechanical movements, representing true Watchmaking standards. From complicated models to simple styles, the essence of the collection stays true to Longines watchmaking origins.

    The launch of the Longines Sport Collection was developed to perpetuate the brand’s ability to produce timepieces designed to meet the particular needs to sportspeople without sacrificing elegance. This collection has four different lines.

    Longines inspiration of the Heritage collection was driven from revisiting the timepieces that had given rise to its international prominence. Often under appreciated, Longines remains one of the oldest and truest watchmaking Brands.


Picture of a longines Automatic Watch