2 MARYLEBONE HIGH STREET – LONDON – W1U 4NF

Why Choose an Independent Luxury Watch Store?

The popularity of high-end brands is well deserved as sophisticated watches and jewellery designs are guaranteed to be accessories you’ll cherish for many years. Whilst these highly desired items are stocked at many prestigious outlets, being able to buy or even browse them will turn out to be a real challenge, with long waits and appointments required. Fortunately, Independent stores like New Cavendish Jewellers are here with the solution.

Read on to discover why independent luxury watch stores are the best choice when looking for that perfect new accessory.

How Did We Get Started?

In 1982, Navin and Raksha Shah acquired New Cavendish Jewellers as an opportunity to build and grow their existing work within the jewellery trade and create a lasting legacy. The initial premises were on New Cavendish Street. As the business grew quickly, it needed a much larger space on Marylebone High Street, where you can find New Cavendish Jewellers today.

With Navin’s business acumen and vision combined with Raksha’s meticulous eye for the best pieces, the couple built a strong foundation of the latest luxury watch brands and the highest quality jewellery pieces for their growing catalogue. Currently, their successful work has been continued by their son, Jitesh, to just New Cavendish Jewellers, which is a second-generation business.

The Importance of Our Independence

From the start, we valued our independence and wanted to develop our own identity amongst high-end watch and jewellery distributors. We fulfilled this goal by curating a broad collection of notable brands and designs as well as developing a world-renowned full repair and aftercare service that covers every eventuality, from simple battery changes to jewellery restorations, valuations and more.

Thanks to our independence, we constantly evolve our core principles to be a client-focused service that provides a superior experience to our competitor outlets. Here are some examples of why this guarantees a better customer experience.

No Appointments Necessary

One key advantage is the significantly shorter wait times compared to larger, more mainstream outlets. To use Cartier as an example, they have outlets at Selfridges, Sloane Street, Harrods, and many more in London. In theory, you should be able to browse their collections in person before purchasing. This theory is put to the test, however, as each store requires an appointment to be registered and approved before visiting.

This inconvenience reduces the enjoyable experience of browsing for a new luxury watch for your collection and turns it into something more akin to a workplace task. By choosing an independent watch shop in London like ours, you get to retain the exciting, improvisational aspect of treating yourself as we welcome new and existing customers to visit us when it’s convenient for you, not the other way round.

Personalised Customer Experience

Personalising the customer experience begins with a dedicated focus on your preferences, style, and desires. Independent stores like ours recognise the uniqueness of each timepiece enthusiast and jewellery collector and strive to create an environment where the customer’s opinions feel valued.

This personalised approach allows for in-depth consultations, during which customers get to discuss their specific preferences, explore various options, and receive expert guidance on selecting a watch that aligns with their individual style and requirements.

Tailored and Varied Services

As an independent store, we often have a more focused clientele than branded stores, and our customers expect to receive immediate attention from the knowledgeable and passionate staff we employ at New Cavendish Jewellers.

Our team is trained to assist with all enquiries, aiming to fulfil your enquiry as quickly as possible. Whether it is obtaining a sought-after luxury watch or restoring a beloved piece of family jewellery, every client is as important to us as the last, and we look forward to helping you begin your watch collection, choose the perfect engagement ring or have a repair undertaken.

Our commitment to a tailored experience extends beyond the point of sale, with our store offering additional post-purchase services, such as care advice and after-sales. Customers will benefit from the ongoing relationships within our London watch store and the increased trust and loyalty that goes beyond a one-time transaction.

Visit New Cavendish Jewellers

Our independent luxury watch store redefines the concept of watch shopping by providing a level of service that goes beyond the transactional, ensuring that you not only find the new luxury watch you had in mind but also embark on a journey of appreciation for craftsmanship and design that will reveal new pieces you were unaware of. We have grown into proud ambassadors for the most desirable brands available, such as:

All of the pieces from their varied collections are available on our online store and in person in our London luxury watch store. You can contact us to discuss any of our pieces, but we highly recommend visiting us at our independent luxury watch store to view the pieces for yourself.


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